Our Driving School Franchise
In today’s world it’s all about marketing.
The Yellow Pages has long gone and advertising in the local paper or bakery just doesn’t catch enough of the right audience anymore. The website you are looking at right now is just one of the many ways in which we win the work, this is what we call a ‘feeder website’ for our main company.
Marketing is a numbers game – most 17-20 year olds are Googling ‘driving lessons Maidstone,’ so that’s where you need to be! However, marketing costs money and it also requires continuity.
Costs if you go it alone and self promote with a website
- A good looking website which is mobile friendly, minimum £1000 every 1-2 years (unfortunately websites need updating to keep up with the times) – let’s say £500 a year.
- Website hosting and upkeep of emails etc – £150 a year.
- Employing a company to get your website on the first page of Google, minimum £200 a month/£2400 per year.
- Miscellaneous items such as a roof sign, business cards, progress cards, stationery etc – £300 per year.
Then, on top of all of that, you have to trust the person/company you have instructed to do the above to deliver successfully.
If we work on the above figures, the total cost would be £3350 per year, excluding margin for error and mistakes. On top of all the marketing, you also have to answer your calls – what happens if you are teaching when a call comes through? Miss out on a potential booking? Keep pulling the car over? Break the law to answer the phone whilst the car is moving during the lesson?
You then have to put on your sales voice whilst in the presence of your current pupil, who is getting frustrated and upset as a result of you devaluing their lesson. All of this probably will make you late for your next lesson and the rest of the day.
Our Franchise
£52.50 a week franchise in your area – no long tie ins, nothing to lose.
We can take all of the above away from you and serve pupils to you on a plate, all for less than £3350 a year/£65 a week.